When you work in the beauty industry, you see how cyclical some of the trends are. Something which is an ESSENTIAL product one week is resigned to the bathroom bin the next. Here at Pure Beauty, we advocate a beauty regime which is a lot more sustainable than that, and …
Photo by Alexander Scott Lambley on Unsplash Whether you’ve already been on holiday or have one in the diary before the end of the year, there’s a chance that you’ll be enjoying the benefits of a couple of weeks in the sun. However, if you want to enjoy a sunkissed …
Photo by cottonbro from Pexels Here at Pure Beauty, we subscribe to the “beauty has no age limit” way of thinking and tend to stay away from silly rules about being “too old” for certain looks. Having said that, there’s no denying the fact that once you reach a certain …
Photo by Allef Vinicius on Unsplash A decade ago, if you’d have asked us what we thought the most important step is in our make-up application routine, we’d have probably given you numerous different answers. However, we’re not sure that “primer” would have been one of them. Fast forward to …
Whether you’re preparing your skin to apply makeup or just want to improve your complexion to allow you to feel more confident with a bare face, using a primer should be a part of your everyday routine. However, not all primers are created to suit every skin type so choosing …
